Teenagers on the Net

ABSTRACT

Both in business and in academic research, the Internet and electronic commerce grow exponentially. Attention has predominately been directed to developing the companies' capabilities and systems, while the consumers' perspective in contrast has received much less attention. This paper takes this perspective and focuses on online behavior of specifically 16- to 18-year-old teenagers. This particular segment tends to open to new things and know a great deal about using computers and the Internet. A questionnaire conducted among students in a high school in southern Finland showed that the overwhelming majority had computer and Internet access at home. Most of the young respondents had already used the Internet for various purposes and intend to do so even more in the future. For the young, information search and communication were the main purposes of using the Internet, and lower-value products related to mobile phones were the main products being bought online. At the same time they had different concerns that influence their behavior and, somewhat surprisingly, reported a slightly negative attitude towards electronic commerce. In line with previous studies, privacy and security issues were the primary concerns for the young Internet users. Gender aspects also emerged from the data since there were several differences in Internet usage and online purchasing between girls and boys. Based on the findings, the paper ends with implications and recommendations for companies attempting to approach teenagers in order to build relationships with them.     

Re-assessment of E-S-Qual and E-RecS-Qual in a pure service setting

Understanding and measuring electronic service quality including its dimensions has become crucial since a growing volume of business takes place in the cyber world. This paper focuses on measuring electronic service quality and service recovery issues by means of E-S-QUAL and E-RecS-QUAL scales in a pure service oriented setting and across a culturally different consumer group than the original scale. This research covers 2017 customers' assessment of the electronic service quality offered by 13 banks in Turkey. Findings suggest a refined and more stable version of the E-S-QUAL scale for the internet banks. Comprehensive psychometric tests also suggest that E-RecS-QUAL is an appropriate tool to evaluate online service recovery in consumer research.     

Efficient local IV estimation of an empirical auction model

In this paper we examine semiparametric efficiency bounds and efficient estimators for the case of a linear local instrument variable (LIV) model under the assumptions studied in Abadie et al. (2002). We apply the semiparametrically efficient estimation method to analyze the relation between bid dispersion and early bidding in an online auction dataset, which is collected from a natural experiment conducted in Nekipelov (2007). The results confirm the theoretical findings developed in Nekipelov (2007). The semiparametric efficient estimation procedure substantially improves the statistical significance of the effect of jump bidding on bid dispersion.     

基于SCP范式的中国在线旅游服务业实证研究

国内旺盛的商务旅游和自助旅游需求以及互联网的飞速发展催生了中国在线旅游服务业;在线旅游服务业目前正处于其生命周期的快速增长阶段,它的发展已经成为旅游业的一个热点。本文运用产业组织理论的分析框架对在线旅游服务业的现状进行了分析。     

居民金融资产结构变化与国债认购空间分析

国债是居民持有的重要金融资产,居民对其金融资产结构的调整会影响国债的发行规模,本文通过国际比较分析总结了居民金融资产结构变化的规律。并考察了我国居民金融资产流量结构的变化趋势和国债在居民金融资产结构中的地位,为此为基础,对“十五”期间政府面向居民可以发生国债的规模进行了预测。     

基于一体化的视角看欧盟税收体系的结构问题与改革取向

欧盟的一体化进程在向各国提出新的税收课题的同时,也使得各国原有的税收问题进一步凸显.在税收结构中,劳动税有一个高税收楔子,对消费税的依赖度很高,而公司所得税和不动产税在总税收中却占一个很小的份额.这种税收结构带来了较低的劳动积极性、较大的税收非中性、较弱的税收再分配能力等问题,并有悖于市场统一化和货币单一化的新形势.这一切决定了欧盟税收体系的改革取向.     

Position auctions

I analyze the equilibria of a game based on the ad auction used by Google and Yahoo. This auction is closely related to the assignment game studied by Shapley–Shubik, Demange–Gale–Sotomayer and Roth–Sotomayer. However, due to the special structure of preferences, the equilibria of the ad auction can be calculated explicitly and some known results can be sharpened. I provide some empirical evidence that the Nash equilibria of the position auction describe the basic properties of the prices observed in Google's ad auction reasonably accurately.     

论低消费和高投资状况下我国财产税改革

我国目前低消费和高投资的经济状况不能长期持续下去。通过调整税收政策,使我国的宏观税基更多地依赖于储蓄或投资而不是消费,有利于提高消费率,改善消费和投资之间的比例,使经济增长具有长期的可持续性。财产税对财产存量征税,使我国的宏观税基更多地依赖于储蓄而不是消费,有利于降低储蓄,刺激消费。因此,通过财产税改革,增强财产税在我国税制结构中的地位,扩大财产税的征税范围和税基,加强财产税的累进性,开征新的财产税税种如遗产与赠与税,有利于提高消费率,改善消费和投资的比例。     

Re-examining online customer experience to include purchase frequency and perceived risk

This research examines the important emerging area of online customer experience (OCE) using data collected from an online survey of frequent and infrequent online shoppers. The study examines a model of antecedents for cognitive and affective experiential states and their influence on outcomes, such as online shopping satisfaction and repurchase intentions. The model also examines the relationships between perceived risk, trust, satisfaction and repurchase intentions. Theoretically, the study provides a broader understanding of OCE, through insights into two shopper segments identified as being important in e-retailing. For managers, the study highlights areas of OCE and their implications for ongoing management of the online channel.